CASE STUDIES

Local authority
residents survey

We undertook 1,700 interviews for this study with a mixed mode approach:

  • 1,000 via computer assisted telephone interviewing (CATI)
  • 200 interviews completed online
  • 500 via postal questionnaires.

The overall integrated data was presented to the client with tabulations and a detailed written report.

“Peak Answers delivered our 2015 residents survey. I was impressed with their attention to detail, speed of response and flexibility. The field work was carried out efficiently and professionally, as was their analysis and reporting.”

Performance & Systems Manager, Blaby District Council

International qualitative study

Working on behalf of an international supplier of irrigation products for the agriculture sector, our role here involved the recruitment and interviewing of around 250 farmers and dealers across the UK, South Africa, France, Germany, the Netherlands and Turkey.

Using a 30 minute semi-structured qualitative questionnaire, we supplied the client with audio recordings of all the interviews. Challenges overcome included familiarising interviewers with irrigation equipment and issues and achieving high response rates from very limited sample.

“Peak Answers are a research agency’s dream supplier. They are professional, friendly, reliable, adaptable and solutions oriented. When we place a project with Peak we always feel confident that the project will be managed with ease – and if problems occur, as they often do in business today, Peak have a strong team of people who go the extra mile to deliver. I would recommend Peak Answers to anyone who wants a hassle free and reliable field supplier.”

Stephen Mellor, Managing Director, Clicked

International business-to-business study

A manufacturer of Personal Protection Equipment (PPE) used in hazardous environments benefited from a survey involving interviews with health and safety and procurement managers within high-risk industries located across Western Europe, Scandinavia and Russia.

We needed to identify, recruit and interview respondents within tightly defined industries and roles, as well as briefing interviewers to confidently understand technical industry terminology.

We also managed and co-ordinated multiple languages across a single interviewing platform

“This was a far from simple research project and required a degree of flexibility and adaptation along the way (not least in terms of the countries and languages to be covered); and so it was great to work with a fieldwork partner who understood this and could react accordingly. Peak Answers has a strong group of experienced B2B interviewers who were able to get to grips with the more technical aspects of the research topic and produce output of the kind of depth and detail that we were looking for.”

David Hassall, Managing Director, DH Research Ltd

Consumer study

This customer satisfaction survey for a consortium of major insurance providers involved around 8,500 interviews per annum with customers who had recently had an insurance claim settled.

Each twenty minute interview meant ensuring that our interviewers were sensitive to customers who had experienced a traumatic event.

We also had to manage multiple quotas by each insurance provider and claim type on a monthly basis, as well as maximising response rates in instances where only limited sample was available.

“Peak Answers have worked on a large, multi-client tracker for us for many years. The quality of interviewing is high, giving us confidence in the data. They ensure the programme runs smoothly and deadlines are met, even after more challenging timings were introduced. They work closely with us and are very approachable.”

Michael Worledge, Research Manager, Harris Interactive UK

Other Recent Projects

Other recent projects have included a business-to-business study of 400 interviews with painters and decorators about health and safety issues on behalf of a public sector body. The main challenge on this project was to persuade respondents, many of whom were self-employed, to give up 30 minutes of their time to participate in the study.
We have also undertaken a multi-mode; multi-audience programme of research on behalf of a government department in connection with an incentive scheme to encourage the take-up of renewable heating technology. This included a monthly online tracking study with domestic applicants, with around 850 interviews per month and 15,000 completed interviews in total.

“Peak Answers has a strong group of experienced B2B interviewers who get to grips with the more technical aspects of the research topic.”

David Hassall, Managing Director, DH Research Ltd

Get In Touch

Email us or call Peak Answers today on
0161 476 6655 to discuss your next market research project