International Business-to-Business Study

A survey on behalf of a manufacturer of Personal Protection Equipment (PPE), including disposable protective coveralls and full body suits used in hazardous environments. Interviews were conducted with health and safety managers and procurement managers within high-risk industries located across Western Europe, Scandinavia and Russia. Challenges met and overcome included:

  • identification, recruitment and interviewing of respondents within tightly defined industries and roles
  • briefing of interviewers to deal with the technical terminology used within the interview
  • management and co-ordination of multiple languages across a single interviewing platform